A First in India Program that puts in front of you secrets to take your business to a completely new high. Secrets that very few people are privy to and even among those few, even lesser people know the methods to implement. A course that gives you a step by step guidance from one of the Global experts in this field











Program Creator

Vijay Parthasarathy. An IITKanpur/IIMAhmedabad Alumnus who has energised over 75 brands across 22 countries over 35 years and has changed startups to super successes. With experience traversing across P&G, Colgate Palmolive, Johnson&Johnson, The Tata Group, Al Futtaim Dubai to name a few. Someone who has been been privileged to be at the CEO level across multiple global companies. Someone who has helped take a Brand from Zero and First Employee to over $100Mn. Someone who has been the Founding Advisor to a company which is at Series 'C' today with over 100Million Subscribers. All the knowledge and wisdom to gain in this once in a lifetime Program. You don't want to miss this!


In this Program you will learn



1. The Most Powerful ingredients to achieve literally Anything in life. Powering Your Mind.

2. The ONE Cutting Edge Concept which only a few are aware of, but which can take any product or service and create a legendary Brand out of it.

3. The 6 Critical Secrets without getting them right, no business can catapult forward





In just a few weeks you will Master the following




# 1

How you can Skyrocket your customer BASE and generate Explosive Growth within 18 months




# 2

How you can differentiate yourself from Competition even if your products are identical and EVEN GET A PRICE PREMIUM!! By climbing the Steps of the Proprietary 'GOLDEN LADDER'


# 3

How to make your customers bring new customers by themselves. Using the Proprietary RPF/SPF( Revenue Protection Factor vs Stickiness Protection Factor)





5 Fundamentals That Any Startups Should Keep In Mind.
5 Fundamentals That Any Startups Should Keep In Mind.

It doesn’t matter which platform of the business you are in. All entrepreneurs must understand the basics of economics to make sure their company is growing.

DID YOU KNOW ONLY 1 IN 10,000 STARTUPS SUCCEED? YES. SHOCKING BUT TRUE. & HERE’S THE FORMULA HOW YOU CAN BE THAT 1

YES. Only One in 10,000 succeed.


Be The Diamond In The Sky | Vijay Parthasarathy Podcast

The World is a complex place. Not easy to understand why some MAKE IT and the others don’t.


Read More

Each column has its own individual text fields.

NO NO NO. No way its Ola or Uber eating at the Millennials. Too naive. No way its because of the huge production as some owners seem to say. 

3 CRITICAL FACTORS WHEN YOU CHOOSE A COACH

As more and more individuals reel under the pressures of career, health and relationships, it’s obvious to see a mushrooming of coaches So how does one decide whom to choose? 


As Uber Reels under a $5bn loss in just one quarter, is it time to finally revisit the basics of why we do business? IRONICAL BUT TRUE!!





YOU CAN FAIL A MILLION TIMES BUT YOU QUIT ONLY ONCE ..AND THATS ONCE TOO MANY

Of late you may have heard of people ‘quitting’… 


THE MOST POWERFUL TECHNIQUE TO CREATE THE MOST POWERFUL TAGLINE

Tagline is not just a fancy good sounding line. Nor is it the description of your products or services.


How To Become A Life Coach In 8 Steps?

How to become a Life Coach in 8 Steps? I’m pretty sure that you’ve already made up your mind to become a life coach and that’s the reason you’re here.


Intrusive Thoughts Vs Thinking

You don’t control the guy shouting random things in the street, but you do control how you react to what you hear.


4 Power Packed Techniques To Create An Incredible Brand In Just 8 Mins Of Video
HOW TO CREATE YOUR OWN BRAND. FOUR POWERFUL TECHNIQUES



BYJU’S Gets Funded Exit Creativity. Enter SHARUKH KHAN

It is incredibly amazing how even an organisation like Byjus through both ideation and implementation on the creativity front,

8 Reasons Why You Need To Hire A Brand Consultant For Your Organization In India

8 Reasons Why You Need To Hire a Brand Consultant for Your Organization in India

The 2 Most Forgotten Secrets Of Bringing Your Visualisation Into Reality

Constantly I come across people who do not seem to get the results of the powerful Visualisation process.


Just This One Habit Alone Will Catapult Your 2018 To Magical Highs

Even if all Resolutions are kept aside but if you follow just this one habit relentlessly every day, your world will transform into something miraculously enviable.



How To Erode A Brand’s Equity With Just Rs.7

LIFESTYLE STORES SHOW YOU HOW Studies have shown that it takes 7 times the effort to build a new customer compared to retaining an existing one.



4 Simple Tips To Achieve The All Important Ownership From Employees

1. Make them a part of the larger picture. Share company goals with them openly.


The New Virat-Anushka Ad. Looks Like The Brands Seem To Have Missed The Plot

The sign off question when Brands embark on these Ads. Does it make you want to run and buy Manyavar clothing?


Five S-Mart Tips When You Buy From Places Like D-MART

Background: People who run such stores are one of the richest in the world. 


The Undercurrents Of Brand Creation

PADMAVATI OR PK OR KJ..Boy..MARKETING LESSONS FROM GENIUSES AT THEIR BEST The Pattern continues without fail.


Is Branding On A New Highway!

Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..


Series: Is Branding On A New Highway?..The Ambassador Game

Long ago the world of Marketing was introduced to the acronym AIDTEA


Trump: The Power Of A Sign Off Line

The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.



One Simple But Powerful Technique To Keep You CHARGED And On TOP OF THE WORLD Every Day. Day After Day

How many times has it happened that you attended a wow Motivational Seminar



Beat Insomnia With 2 Simple Techniques

It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.



The Power Of 21 To Achieve Anything You Want

Did you know that when a hen lays an egg, it sits on it and gives warmth continuously with unalloyed faith?


The Two Most Powerful Words

Beware! When you use these 2 words you are unleashing an energy that’s so powerful that it will manifest into reality anything connected with it.


India’s Brand Superstars Of The Millennium

Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ.


How Hypocritical Are We?

When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low,


Brand Rajini. Is It Worth The Leap

Once again the lights are On. Though emitting a different frequency and with the focal lens realigned.


How Great Start-Ups Are Losing The Plot Thru A Funda Error!

We’ve seen time and again some great companies, especially start-ups, taking off at supersonic speed and then slowly but surely sliding at an equally fast rate.