WHO IS THIS FOR?
This is for Business owners who are experiencing low growth levels, severe competition and unable to differentiate themselves in the market and constantly in a 'chase' mode for customers TO Re-Ignite their Business through the Powerful process of Brand Creation.
ABOUT ME
I have extensive understanding of this science across the giants of Business such as P&G, Colgate Palmolive, Johnson&Johnson, the Tata Group etc, who have survived through centuries because they understand and implement certain SECRETS which are not purview to the ordinary.
WHY IS THIS SO IMPORTANT
Its not enough if you have a PRODUCT with amazing Features, fantastic Benefits and an awesome Technology. It is only a matter of time before someone can do it better than you and the fight will degrade to Price! Which is a losing game.
What is required is to be able to STAND OUT & create a BRAND out of your PRODUCT. That will not only command multiple times Price Premium from an identical or even a product with more features, BUT will also provide you the Freedom to pursue your other passions. Because a BRAND sets you Free and brings Customers by itself.
But BRAND CREATION is nowhere near easy. Having had the privilege of working at senior levels with Legends and imbibed these secrets and put to success in multiple places( Energised 75 Brands with 15 Ad Agencies across 22 countries) and helped take a Brand from first employee to over $100Mn, I understand what exactly it takes to do that. I know that Brand Creation is NOT Marketing. And certainly Not Advertising. It is almost a Neuroscience which navigates the neural pathways of a customer's brain and leaves an imprint of your Brand
MY MISSION
I am on a Mission to Empower a 100,000 people to Shine like Diamonds In The Sky. So if you don't want to live the life of Ordinary and someone who wants to leave a LEGACY for his/her family and Shine like A Diamond In The Sky, you dont want to miss this
Hi, I'm Vijay Parthasarathy
Am an IIT Kanpur B.Tech, IIM Ahmedabad MBA( both the crema de creme Institutes in India)with over 35 years Global experience in Corporate Strategy and Brand Building out of which 20 years have been at the CEO level. I have worked with over 75 Brands and 15 Agencies across 22 countries and have the Unique distinction of creating a Startup in an Internationally competitive market and beating all odds to make it a Global Winner in a very short period of time. My experience spans across P&G, Colgate Palmolive, Johnson & Johnson, the TATA group, the AlFuttaim Group in Dubai among others.
Vijay is an IIT Kanpur, IIM Ahmedabad Alumnus with over 35 years Global experience in Corporate Strategy and Brand Building out of which 20 years have been at the CEO level. Vijay has worked with over 75 Brands and 15 Agencies across 22 countries and has the Unique distinction of creating a Startup in an Internationally competitive market and beating all odds to make it a Global Winner in a very short period of time. His experience spans across P&G, Colgate Palmolive, Johnson & Johnson, the TATA group, the AlFuttaim Group in Dubai among others.